• Sample Page

    This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:
    Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin' caught in the rain.)
    ...or something like this:
    The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.
    As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!
  • About // read something about us and meet our team

    Who we are

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    Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati.

    Meet the team

    • Mike Smith Director

    • Julia Carter Manager

    • Paul Jones Programmer

    • Dith Lessy Financial

  • Our services // what we do

    What we do

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    Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

    Main services

    Design

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    Wordpress themes

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  • Home

  • Pages

  • Clients // who are our clients

    Clients opinions

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    John Mayer, Booster Agency CEO

    "Nullam sit amet rhoncus velit. Pellentes que quam est, imper diet vel comm odo non, biben dum sit amet turpis. Nullam sit amet rhoncus velit. Pellentes que quam est."

    John Mayer, Booster Agency CEO

  • What We Do // If you need it, we probably do it.

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    Mindhard is a creative solutions agency. We enjoy solving complex business challenges by finding the most simple answers. Using research, insights, and good old fashioned gut instinct, we create brands, businesses, products, marketing and experiences that are a 'cut above'. We move swiftly and can turn on a dime as business needs and consumer landscapes change.

    Marketing Strategy

    Branding and Logos

    UX/UI

    Websites and Mobile Apps

    Social Media Strategy and Management

    Collateral and Packaging

    Product Design and Development

    Branded Spaces

  • Blog // check our latest blog posts

  • Contact us // get in touch with us

    How to find us

    11520 West Washington Blvd. Los Angeles, CA 90066

    Telephone: +1 310 862 6308

    E-mail: minds@mindhard.com

    Contact form

    Thank You for contacting us!
    We will be in touch soon.




  • Contact Us // Blondie said it best...'Call me'.

    1024 Santee St. Suite 700, Los Angeles, CA 90015

    Telephone: +1 213 749 1041  |  Email: minds@mindhard.com

    Your Name (required)

    Your Email (required)

    Subject

    Your Message

  • Shortcodes // easily built a wonderful page

    Columns

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    Nullam sit amet rhoncus velit. Pellentes que quam est, imper diet vel comm odo non, biben dum sit amet turpis. Duis porta eros sed magna male suada nec te mpus nisl co mmodo. Cras in orci id nisl mattis vesti bulum.

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    Youtube video

    Vimeo video

  • Buy it

  • Case Studies// a detailed look into some of our best thinking.

    Xbox 360: Gearfest ← back

    What we have done

    -

    48% incremental unit sales for participating retailers

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    Accessories unit sales 2.4 times that of budgeted quantities

    -

    Cleared inventories of targeted products

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    Excitement and enthusiasm from major retailers

    Overview

    Campaign:
    Key Art, Posters, Print Collateral, POP, CRM, Microsite, Online
    Ad Banners, Xbox Dashboard, Xbox Live Console Components

    The Challenge:
    January and February are typically very strong months for accessory sales based on gift card redemptions and gift recipients decking out their machines. Microsoft approached us with an interest in keeping the momentum going into March/April by establishing the time period as “Xbox 360 Accessories Month”. The purpose was to increase point of sale attach rate with increased revenue and gross margin.

    The Solution:
    We created a marketing program called “GEARFEST”; positioning April and May as a major event featuring massive savings. Tactically, we focused on a specific accessory each week for six weeks reaching our audience with a combination of CRM newsletters and mailers, xbox.com, spotlights and BDE’s on the Xbox Live dashboard, print and online campaigns, and retailer tie-ins.  To help tell the story and support the promotion we focused on accessories that enhance social experiences. This created awareness of key accessories and educated consumers of the benefits that they provide as well as how they enhance the overall Xbox 360 experience, and trained consumers to look for the official Xbox 360 accessory seal to ensure quality of performance. The program was highly successful driving sell through at retail.

    See our full portfolio here:

  • Case Studies// a detailed look into some of our best thinking.

    ABC/LOST: Ajira Airways ← back

    What we have done

    -

    The site received over 3 million hits in its first week

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    318,021 unique visitors

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    19,111,217 total page hits in a mere six month period

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    A Google search of Ajira Airways will display over 3,000 results relating to the site

    Overview

    Campaign:
    Promotional Site, Games, Interactive Content

    The Challenge:
    A viewer’s curiosity in a show doesn’t end when the credits roll, so ABC came to us with a challenge, to create an online experience that would solicit extreme interest, build enthusiasm and activate its fan base in anticipation of the upcoming 5th season of LOST.

    The Solution:
    We teamed up with ABC to produce a promotional site for the fictitious airline company in the 5th season of LOST; Ajira Airways. AjiraAirways.com was created to solicit interest and hype around the upcoming season and it successfully grabbed the attention of LOST fans everywhere upon launch. Visitors of the site would come to discover hidden clues and ambiguous references to the show, “LOST”. Puzzles included messages hidden in pictures, anagrams, binary and hex codes. When users collected all of the necessary clues, they could then use them to unlock the “book a flight” function and gain access to the seating chart. Upon cracking the code and entering the seating chart visitors were provided with additional clues about the next season through images and video.
    The site was launched in two phases. The first phase was the teaser site; to correlate with the ABC television promo of LOST featuring “The Fray” and a hidden Ajira logo. This teaser site collected over 31,000 email addresses during its five week life. These collected email addresses were later used to contact fans about additional clues and show promos added to the full site. The second phase of AjiraAirways.com was the full site which contained the various Easter egg clues and show references. The site gained immediate attention throughout every LOST fan site. We were able to monitor the progression of clues discovered by users by scanning these blogs. Additional clues were added to the site based on blog Internet chatter, thus tailoring the ending clue strategy to what the fans wanted.

    See our full portfolio here:

  • Case Studies// a detailed look into some of our best thinking.

    Disney Education ← back

    What we have done

    Overview

    Campaign:
    Architecture, Marketing Site, E-commerce Engine, Microsites, Online Advertising, Educational Applications

    The Challenge:
    Disney Educational Productions was one of the favorite brands of Walt Disney himself. However, the brand had fallen by the wayside over the years and we were tasked with rebuilding the brand and guiding it into the modern era. All the while we had to focus on the brand principles — Engage, Inform and Inspire.

    The Solution:
    We rebranded the property by making learning fun. The Disney team had an incredible volume of engaging content, but the packaging needed to be completely re-envisioned for a sophisticated, online user — kids. While the entire program consists of a variety of digital applications and websites. The heart of the campaign is the Smart Board, a touch screen application that truly brings our subject matter to life. We are working on material such as Bill Nye Solving for X, History Connection, The Presidents, Colonial America, The Electoral College, Science of Disney Imagineers. All of it is tied into an e-commerce engine so products can be sold to parents and schools.

    See our full portfolio here:

  • Case Studies// a detailed look into some of our best thinking.

    MySims: Sky Heroes ← back

    What we have done

    Overview

    Campaign:
    Portal Site, Avatar System, Mini Games

    The Challenge:
    EA wanted a portal site for all of the different properties in their MySims franchise and house them under one roof. Furthermore, we had to find a way to streamline the effort for adding new titles, so that EA could devote more resources to content that will enrich the franchise as a whole and keep the audience engaged with the brand during and between releases of new titles.

    The Solution:
    The first step was to create a template system that could quickly add the “must have” marketing content to the portal site. This streamlined the internal process. But, we still had to engage consumers. So, we built an achievements and rewards system where the player receives titles, rises in rank and gets digital rewards like badges for playing games on the site. The player creates a personalized avatar, and has their activities tracked in the games we created for the site. For the games themselves, we started with a headquarters called “Bootcamp,” where the user trains to be a flying ace and plays 3 different games. The games all tie in with the points system, so that progress in the game is recorded and users get points for achieving in-game goals and completing levels. The site manages to keep EA’s audience intact during the long periods between new title launches.

    See our full portfolio here:

  • Case Studies// a detailed look into some of our best thinking.

    Littlest Pet Shop Online ← back

    What we have done

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    Bounce rate: 16%

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    "Play Now” clicks: 85%

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    Browsing to membership page: 38%

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    Click-through rate to purchase: 36%

    Overview

    Campaign:
    Branding, Information Architecture, Game Trailer, Copywriting, Online Marketing, Website Design and Development, In-Game and Web Tutorials, CMS Integration, Data Analysis

    The Challenge:
    The average tween has four avatars online and spends a significant amount of time in virtual worlds. In an effort to leverage the popularity of one of their most successful brands, the Littlest Pet Shop, Hasbro partnered with Electronic Arts to create a Massive Multiplayer Online Game. Electronic Arts approached us to build a program with the goal of growing membership, maintaining the community, and converting players into paying members.

    The Solution:
    We started at the 2009 E3 Gaming Convention with a wildly popular sizzle piece that captured a ton of attention. This led into a larger digital marketing campaign and comprehensive website designed to generate excitement for the Littlest Pet Shop Online. To encourage sign up the site features a live feed from inside the world so that kids get to see all of the fun going on. In addition, the site features parental account controls that are tied into the game’s API to allow for purchases, chat controls, and statistics on their child’s play activities. Of course, it’s all fully COPPA compliant, one of our core competencies. We are currently refining messaging and architecture based on data and focus group feedback. This data is also informing our marketing campaigns — what we say, where we are saying it and what we are offering. We are continuing to manage the community and are hyper targeting consumer messaging using our Dynamic Campaign Manager (overview to follow). We are able to identify user types and message to them in an effort to increase conversion metrics.

    See our full portfolio here:

  • Case Studies// a detailed look into some of our best thinking.

    Stan Lee’s Time Jumper ← back

    What we have done

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    Access comic and site from iPhone and Internet

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    H.U.N.T. Headquarters site to recruit new ‘agents’

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    Special feature: iPhone users can download exclusive episodes

    Overview

    Campaign:
    Brand Identity, Website, Mobile Application, and PR Stunt

    The Challenge:
    Our client at Disney Interactive Studios came to us to develop the brand and marketing for Stan Lee’s Time Jumper — an original animated comic sold on the iPhone and iPod Touch. To help with brand recognition, we talked with Stan Lee and were able to convince him to star in the comic and marketing materials as Lee Excelsior, CEO of the H.U.N.T. Organization. What better way to help an original IP than to get Stan Lee to be intrinsically bound to every aspect of the property.

    The Solution:
    We began the campaign with branding the property, logos and a complete online brand identity. This led into a PR stunt at Comic-Con, a logo and business cards for the H.U.N.T. Corp. with men in black at Comic-Con recruiting people for the company. We led this database of users to our marketing site, banners and the iTunes campaign. We developed the iPhone app which streamed episodes, provided news updates and allowed users to take photos, add comic book effects and post them to Facebook. As a special feature, iPhone users can download exclusive episodes of the comic from the Apple App Store.

    See our full portfolio here:

  • 1

    Think It

    Strategy informs and permeates everything we do. You can't answer "what" without knowing "why".

    See more
  • 2

    Brand It

    Every brand needs an identity that resonates. We've developed brands for some of the top names in the world.

    See more
  • 3

    Make It

    Our great ideas come with the muscle, expertise, and determination to make them Real.

    See more
  • 4

    Live It

    We live in the real world, not just the digital one. We create brand experiences, installations, collateral, and products.

    See more